We pride ourselves in providing a high standard of service responding directly to the need to have an efficient high-end rental facility in Paris. We strive to be able to offer the flexibility and reliability to support our clients at all times under the demanding pressures of the professional industry.

Direct Photographic

Professional Equipment Rental Facilities for the Photographic Industry - now in Paris.
Created following the recent expansion of its international operations, Direct Photographic is a dynamic, new, Paris based company dedicated to delivering the very best in equipment rental.
As part of Europe’s largest photographic rental facility, this powerful, versatile resource offers the latest in both flash and continuous lighting plus a comprehensive stock of photographic consumables.
Designed specifically for the photographic industry, Direct Photographic operates a number of client initiatives, including its unique Location Technician Service, delivering equipment in customised vehicles complete with an experienced technician who remains on site, to guarantee peace of mind throughout your shoot.
Built on the impeccable reputation of Direct Photographic in London, this new facility meticulously blends a reliable, personal and friendly approach with cutting edge technology across a network of international locations.

Direct Photographic - the perfect choice for every project.

International Efficiency

Through our long track record of international experience we know that no two productions are ever the same. We have gathered our staff from all over the world to collectively offer an international service boasting a vast range of equipment knowledge, experience and language skills in order to offer the most efficient and easy to use service there is! We are constantly searching for ways to make our service better - by talking with our clients and equipment manufacturers, finding cheaper and faster ways to handle the nuts and bolts of the shoot and hunting down the latest pieces of equipment to become the next industry standards. The ultimate goal - to take the weight of the details off your back, allowing you to concentrate on the important task of capturing that perfect image!

Centrally Located

We have carefully chosen our base in the 18th Arrondissement of Paris to allow us the quickest roots all around the capitol. Our intimate knowledge of the city ensures a reliable delivery service and a record setting reaction time - giving you the piece of mind that your shoot will be supported at all times in the fasted way possible.